The Inspiring Journey of Yousra Bouhali and Dr. Ouss Sentel
Ouss Sentel and Yousra Bouhali’s story is one of perseverance, passion, and a vision rooted in personal experience.
Hailing from Morocco, Ouss Sentel immigrated to Canada, where he was greeted by the harsh winter climate. Struggling with dry, sensitive skin caused by the freezing, he began searching for natural solutions.
Ouss's journey led him back to the rich beauty traditions of Morocco, particularly the miraculous properties of argan oil and prickly pear oil, treasured resources from his homeland.
Yousra Bouhali, a passionate advocate for ethical beauty, sustainability, and fair trade, shared her husband’s enthusiasm for natural skincare. During her maternity leave after the birth of their daughter, Julia, Yousra felt a growing desire to create something meaningful - something that aligned with her values of empowering women and protecting the environment. It was during this time that the idea for their future company, Sentel Beauty, was born.
The couple combined their professional expertise and shared passion for natural beauty to create Sentel Beauty, a brand committed to delivering high-quality, ethically sourced skincare products. Sentel Beauty sources key ingredients, such as Argan oil and Prickly Pear seed oil, directly from women’s cooperatives in Essaouira, Morocco. By doing so, they support women in vulnerable family situations, promoting fair trade and sustainability. Sentel Beauty has grown not only as a successful skincare brand but also as a platform for giving back to their community and empowering women.
Despite their full-time jobs, Oussama and Yousra personally tested each product before launching it. Their dedication to quality and authenticity helped Sentel Beauty stand out in the competitive beauty market. In just two years, the brand earned a loyal following for its natural, organic skincare, sustainable practices, and support for women's empowerment. Sentel Beauty is more than a brand -it’s a story of determination, a passion for natural beauty, and a commitment to making a difference. From humble beginnings, Oussama and Yousra continue to inspire with products that care for both people and the planet.